Consorzio Tutela Lugana DOC

INTRODUCTION

Lying on the border between the two Provinces of Brescia and Verona, the Lugana denomination stretches along the plain of morainic origin to the south of Lake Garda, within the communes of Sirmione, Pozzolengo, Desenzano and Lonato (in Lombardy) and Peschiera del Garda in the Veneto. 

The name would appear to derive from the early-mediaeval word “lucus” (“a wood”): this zone was in fact covered in the past by the Selva Lucana, a dense, marshy forest Today it is an area that is characterized by very particular soil, made up predominantly of white clays and limestone, which are difficult to till but capable of giving the grapes cultivated here extraordinary elegance and tanginess.

For this reason, the zone has been planted with vines since Roman times: here a particular local variety of Trebbiano, called “Turbiana”, has always been grown; it benefits from the excellent temperate microclimate of the lake and also from the particular clayey soils. The wine produced here therefore displays a range of aromas that recall white flowers and ripe citrus fruits, as well as the structure and longevity that make it one of the country’s most successful white wines, both in Italy and abroad.

THE PRODUCERS’ CONSORTIUM
WHAT IS IT AND WHAT DOES IT DO?

The “Lugana” Controlled Denomination of Origin, instituted in 1967, was the first to be awarded this status in Lombardy, as well as one of the very first in Italy as a whole. In order to promote and protect it, the Consortium for the Safeguarding of Lugana was formed, an institute for supervision, defence and promotion that deals above all with protecting and highlighting the qualities of the denomination and its wine.

Its activities are focused with equal energy in two directions: towards the public at large and, within the D.O.C. itself, towards the producers themselves.In the former case, the Consortium is constantly busy communicating and promoting the Lugana brand by participating in the most important fairs in Italy and abroad, as well as organizing events aimed at making the image and the quality of Lugana better known by the general public and wine trade professionals alike. In the latter case, the Consortium is attentive to protecting Lugana both from unfair competition and from sudden swings in the market: for some time now, it has therefore taken on the role of watchdog and sought to contrast the temptation to lower prices, a policy that could easily take holdin a period of crisis like the one that is affecting the world today, but which would end up debasing the image of the denomination and undermining the quality of the product.

BOARD OF DIRECTORS

THE NETWORK OF RELATIONSHIPS OF THE LUGANA DOC CONSORTIUM

Here are our partners in the area of the denomination: