Destination Lugana: Discover the New Premier Italian Wine Destination
Three cities, four stops, and over 150 guests—including journalists, importers, sommeliers, and some of the most influential American restaurateurs—will come together for Destination Lugana. This traveling showcase tells the story of a unique region, guided by the distinctive character of Turbiana, the native grape variety that represents Lugana DOC.
From the summer breezes of Lake Garda to the bustling streets of American cities, our roadshow will stop in New York (May 5), Miami (May 8-9), and San Francisco (May 12). We'll connect with those who select, promote, and pour Italian wine daily in the most influential bars, wine shops, and media outlets across the United States.
An Immersive Journey Through Terroir and Personality
Discover nearly thirty wineries, each offering a unique expression of Lugana. This exploration celebrates both varietal fidelity and personal expression, unveiling the intricate nuances of the grape. From the mineral structure rooted in glacial soils to the vibrant aromatic freshness, each glass tells a story.
Masterclasses and Tastings: Experience Italy’s Charm and Elegance
Join us for a series of exclusive events featuring prominent figures from the American wine industry:
● Wanda Mann in New York on May 5th
● Jacqueline Coleman in Miami on May 8th and 9th
● Shelley Lindgren in San Francisco on May 12th
These events will include in-depth Masterclasses, Walk-Around Tastings with thirty participating producers, Italian aperitivo, and food pairings that celebrate the perfect relationship between Lugana and wine enthusiasts.
One Vision, One Destination
Destination Lugana is more than just a tour; it is a manifesto. It embodies our desire to take our name—six letters, one identity—and a place: filled with bright colors, sunsets, local seafood, and that feeling of endless summer that Lugana encapsulates in every sip.
Lake Garda is not only a tourist destination; it emerges as a premier Italian wine destination. We’re ready to share its soul—one glass, one story, one unforgettable destination!